Whole Foods adding Food Hall in Brooklyn

Whole Foods (NASDAQ:WFM) is joining the food hall craze with plans to add an emporium at its upcoming Brooklyn location.

The store in Williamsburg is scheduled to open July 26, and will house eight food vendors including the local N4, a Jewish deli. To differentiate from the original, this N4 location is partnering with Red Hook Winery for an exclusive selection of wines on tap, and will also serve craft cocktails made only with New York state local liquors.

The No. 7 restaurant group will be introducing its first permanent outpost at the store, an expansion of the current pop-up location at Whole Foods Market Third & 3rd in Gowanus, Brooklyn.

Other vendors include OddFellows Ice Cream Co.; East Coast Poke and Luke's Lobster. There will also be pizza and sushi stations and Layered vegan and paleo parfaits.

All of this is in addition to the standard prepared food offering and departments at Whole Foods.

"In bringing Whole Foods Market to Williamsburg, we understand that local residents have high standards when it comes to great food, so we were excited to get really creative and ambitious in building out our in-store food hall," said Daniel Lachs, culinary coordinator for Whole Foods Market's Northeast region. "We worked very closely with each of the vendors to customize their menu and create special partnerships to provide our shoppers with a unique dining experience they simply can't get anywhere else."

Whole Foods has been adding local eateries and vendors to stores in an attempt to create a better sense of community. Its newest format 365 by Whole Foods is leasing space to local businesses as part of its new Friends of 365 program.

For more:
- see this Whole Foods press release

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