While others downsize, At Home goes big box

At a time when the smaller-format store is trending—think Walmart, Target and DSW—home decor retailer At Home is headed in the other direction. Many brands are looking to put more of a focus on e-commerce and move physical stores into city centers. This means a downsize from the big box and a focus on fewer items. But At Home is exclusively brick and mortar, intends to expand from 75 to 600 locations across the country, all in the 120,000-sq.-ft. format, and plans to win on assortment. Story

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