Where Will—And Where Should—PCI And Mobile Head?

If retailers could do anything, what would be the top five things they'd change about PCI? What about mobile? Which mobile interactions will be deployed first and which will backburnered? And how far are merged channel (the last element of the multi-channel to cross-channel to merged-channel triumvirate) efforts going to be adopted by June of next year?

To try and get answers, StorefrontBacktalk and Forrester Research on Wednesday (Sept. 22) launched a research project on these issues and we'd love to have you share your views with us. Responses will be published anonymously, in aggregate only. Other topics in the survey include customer service techniques, global distribution, E-Commerce and store investment priorities, and CRM strategies. If you'd like to be included in this study, the survey is the best place to start. We'll be publishing the results shortly before the holiday insanity begins.

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