What Year Is This Again? Online Grocer Ready To Miss Domain Name Registration Again In 2022

It's no secret that NYC-area online grocer FreshDirect had an outage on Christmas Day. And it's no secret why: The company apparently lost track of the fact that its domain name registration expired on December 23. That's bad enough. What's worse is that the grocer still doesn't seem to be on top of its domain name problem.

After the site was back online, FreshDirect told The Wall Street Journal and Bloomberg News that its registration has now been renewed until 2024. Except, well, it hasn't: The Whois record for freshdirect.com says the domain name now expires in 2022—and once again, right before Christmas. Any bets as to whether next time FreshDirect will remember to pay its domain bill a year earlier than it thinks it needs to?