What's in the future for supermarkets?

Grocery shopping won't be as much of a chore in 20 years, because it will be integrated into everyday life, said FreshDirect CEO Jason Ackerman. Through digitalization and the merging of personal history, food preferences, ingredient information and health data, the guesswork will be taken out of the shopping experience. This will force retailers and their suppliers to be more transparent with customers who have more knowledge than ever before. Story