What mobile means to Walmart

What does mobile mean to Walmart (NYSE: WMT)? According to Wendy Bergh, senior director of mobile and digital strategy, it's all about the in-store experience through mobile apps. Berg told attendees at the Retail Is Going Mobile panel during SXSW Interactive Saturday that Walmart is taking advantage of the way "mobile can really bring the Web to the store." Focusing on improving the customer experience via mobile apps. Story