What Do Real Retailers Think Of All That Disruptive In-Store Technology?

Tired of the endless noise from Silicon Valley about "disruptive" startups that are targeting local retailers? Venture capitalist Hunter Walk decided to do something different: He actually talked to a local retailer--Emily Day, the owner of San Francisco bakery Flour & Co. His notes on the conversation capture a lot of the frustration small retailers have with new point-of-sale and payment systems, but they also match up remarkably well with the complaints some of the largest retail chains have about system interoperability and the software used to run their operations. Two of shop-owner Day's pet peeves that are likely to resonate through all of retail: Point-of-sale systems that require too many unnecessary keystrokes to make a sale, and systems that don't share information so it has to be re-entered again and again. Story

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