West Elm opens Brooklyn design studio

Home furnishings retailer West Elm (NYSE:WSM) announced the opening of a design studio in Brooklyn. Located in Industry City in Sunset Park, the West Elm Makers Studio is a workspace that houses more than a dozen artists, designers and craftsmen who develop West Elm products.

"West Elm and our in-house design team have grown significantly over the past five years," said Jim Brett, president of West Elm. "The Makers Studio promotes design creativity and collaboration and furthers our commitment to the Brooklyn community we are lucky to call home."

The seven studios are dedicated to design and include everything from a colorist dye shop and weaving room to a carpentry workshop and 3D modeling space. The retailer hopes to push creativity and offer its designers an environment to experiment and grow.

The creation of a design space is a change of pace for West Elm, whose parent company, Williams-Sonoma, has placed a lot of emphasis on e-commerce in the past year. Digital has become an important platform for revenue and sales at Williams-Sonoma, accounting for 51 percent of the retailer's revenue in 2014. And the brand's omnichannel strategy is demonstrating success, reporting the best holiday season in five years.

For more:
-See this West Elm press release

Related stories:
Williams-Sonoma has record holiday, credits omnichannel strategy
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Online accounts for 10% of home furnishings market
Williams-Sonoma introduces recipe app
50% of Williams Sonoma's revenue generated by e-commerce

 

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