Wegmans Food Markets took the No. 1 spot as the company perceived to have the best reputation in the 16th annual Harris Poll Reputation Quotient study.
The supermarket chain scored an 84.36, edging past Amazon to take the top slot this year. Wegmans has just 85 stores and one-tenth of Amazon's revenues.
Harris said companies with a score of 80 or above had "excellent reputations," reported Supermarket News. It was also the only company to rank among the top five in each of the six dimensions: social responsibility, emotional appeal, products and services, vision and leadership, financial performance, and workplace environment.
At the end of last year, Wegmans announced the launch of its own mobile grocery app that allows for a virtual shopping experience in order to simplify the in-store experience. The app includes the ability to build shopping lists, upload recipes and view store layouts. And Wegmans is no stranger to digital integration. The supermarket chain is testing out a click-and-collect program called "personal shopping" in a Pittsford, New York, store.
Other retailers in the top 10 include Costco at No. 4, L.L. Bean at No. 7, Publix at No. 8, and Apple at No. 10.
"Reputation is far from static and is a business asset that is earned every day as people evaluate companies through the lens of what matters most to them. Wegmans has spent years building a sterling reputation in the communities they serve, through its employees, one shopping experience at a time," Carol Gstalder, reputation and public relations practice leader for Harris Poll, said in a statement.
According to Harris, JCPenney showed the strongest improvement in the past year as its turnaround strategy gained traction.
Harris expanded the list to 100 companies this year, up from 60. And according to the poll, 16 companies earned a reputation of poor, including Sears, which ranked No. 95 on the list.
-See this Supermarket News article
-See this Harris Poll press release
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