Wegmans adding digital coupons

Wegmans will soon make digital coupons available to members of its Shoppers Club loyalty program as part of a pilot program.

The grocer will test digital coupons in its Rochester and Lehigh Valley, Pennsylvania stores this June.

"Customers have asked for digital coupons, so we worked hard to create a program that not only helps people save, but also gives them a better shopping experience," spokeswoman Jo Natale told USA Today. "Many customers already visit wegmans.com or use the Wegmans app to get recipes, meal ideas, and build shopping lists. We wanted a digital coupon program that worked well with the meal planning tools our customers already rely on."

While many retailers have focused on mobile delivery, Wegmans will make offers available on desktop and its mobile app. Shoppers can clip the digital coupons directly to their loyalty club card. Traditional paper coupons will continue to be offered, as well.

Wegmans tested the program with employees last year. Grocers and mass merchants have been expanding digital offers. Even Whole Foods, long a hold out in this area, has begun offering digital deals as it tries to reposition itself to younger shoppers as a value-priced grocer.

For more:
- see this USA Today story
- see the MediaPost story  

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