Weddington Way partners with Michael Kors, launches menswear

Online special occasion retailer Weddington Way has partnered with Michael Kors (NYSE:KORS) for the rollout of suits and tuxedos. The company, which sells and rents dresses for brides and bridesmaids, now offers menswear with a mix of private-label brands and Michael Kors.

"We continue to remain laser-focused on building a platform for millennial brides where they can bridge the gap between inspiration and execution for their entire wedding vision," Ilana Stern, Weddington Way's founder and CEO told Women's Wear Daily. "After helping 1.7 million brides and bridesmaids shop together online, enabling her to outfit the gentlemen in her wedding party is our next big step towards building that experience."

The Gent Shop, as it's being called, will also include order reminders for men and connect them to local tailors. Pricing starts at $150 and tops out at $160, with shoes being an extra $25.

Last summer the company closed on a $9 million Series A and is estimated to bring in $10 million in sales in 2015.

Weddington Way is also planning to test several pop-up shops next year and has already experimented in New York and Chicago. Pop-ups are a growing trend in 2015 and have been utilized by retailers such as Zappos, The Grommet, Crest & Co. and Boohoo to increase brand awareness.

For more:
-See this Women's Wear Daily article (subscription)

Related stories:
Frank & Oak opens first US pop-up
Pop-ups: How temporary storefronts are changing brand loyalty
Zappos opens first pop-up shop
The Grommet opens first physical pop-up shop
Michael Kors to offer every category at new Tokyo flagship

 

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