Web Site Virtual Models Smiling With The Customer's Own Face

The latest developer fad spreading through the Web—allowing consumers to drag and drop their personal photos onto virtual models—is now moving into E-Commerce.

My Virtual Model is working with Sears, Best Buy and Lands' End to move products and catalogues into 2D and 3D. But the ability to personalize models so that the clothing choices can factor in the person's face-shape and eye-color and those over-sized Dumbo ears is intriguing. The problem is that the photo choice is done by the consumer, which often leads to some humorously mismatched sizes, with the virtual model looking less like something out of Vogue and more like a cartoon in Mad Magazine.