Wayfair unveils augmented reality app



Wayfair has launched a new smartphone app that uses augmented reality to let shoppers visualize furniture and decor in their homes at full scale prior to making a purchase.

The app, called WayfairView, is available in Google Play and will work with the upcoming Tango-enabled smartphone by Lenovo, the PHAB2 Pro, available in September.

Here's how it works: Shoppers can view a particular room in the home through the Lenovo's camera, select a product, and virtually place it in the room to see how it looks or fits in the space. Users can move and change products throughout the room to see different layouts and perspectives.

Once ready to make a purchase, shoppers will be seamlessly connected to Wayfair's shopping app also in Google Play, according to the company.  

The app was developed by Wayfair Next, the company's in-house research and development team, using Google technology.

"Wayfair Next is laying the groundwork for new innovations that will change the face of retail – all with first-party technology," Steve Conine, Wayfair co-chairman and co-founder, said in a statement. "By digitizing our vast catalog through 3-D scanning, we will dramatically improve the visualization of products to create the best possible shopping experience for our customers. With smartphone augmented reality, we can take this a step further."

Wayfair Next is exploring new 3-D scanning techniques to digitize Wayfair's catalog to be used for augmented reality, virtual reality and 2-D rendering.

For more:
- see this Wayfair press release
- see this product demo on YouTube

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