Wayfair partners with Sherwin-Williams for color matching

Online furnishings company Wayfair (NYSE:W) announced a partnership with Sherwin-Williams to integrate color matching throughout the e-commerce shopping experience. Shoppers will be able to browse paint colors while they check out products such as furniture, decor and bedding.

"We are continually focused on creating innovative ways to help people shop for their homes," said Steve Oblak, senior VP and general manager of Wayfair.com. "Our new color integration with Sherwin-Williams will assist our customers in making confident product selections while shopping our extensive selection of home furnishings and décor. Whether matching new bedding to bedroom walls or pairing accent pillows with a new sofa, customers will now be able to find color inspiration and ideas right alongside Wayfair's vast selection of products."

Karl Schmitt, senior VP of marketing, research and design at Sherwin-Williams added that the partnership is a perfect way to bring the technology of color integration to the online retail experience.

Wayfair is growing in sales and popularity. Over the summer, it was voted into the number two spot on NRF's STORES Hot 100 Retailers chart for 2014. The list tracked retailers with the greatest increase in U.S. sales between 2012 and 2013.

Riding on this success, Wayfair launched its new private label Birch Lane in spring as well as a printed catalogue of home furnishings.

Shortly after, in August, the company announced it would go public.

For more:
-See this Wayfair press release

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