Online furniture retailer Wayfair has partnered with Kin Community, the No. 1 women's lifestyle multi-platform video network, to launch a home design series created and hosted by Christiane Lemieux, Wayfair's executive creative director.
The debut episode of Overhaul will show the dramatic makeover of lifestyle personality Rosanna Pansino's home. Those watching will have the opportunity to shop the featured furnishings and home decor online.
"The launch of Overhaul and our partnership with Kin Community takes content to commerce to an entirely new level by making the latest in home design and furnishings more accessible than ever before," Lemieux said in a statement. "Together we are bringing shoppable design ideas and inspiration directly to highly engaged audiences through a completely new format that allows viewers to directly link to and shop products featured throughout the makeover."
In future episodes, Overhaul will offer viewers a look at styles and trends in home decor and unveil room makeovers for celebrities and other lifestyle influencers across genres. The content-commerce initiative marks the first shoppable YouTube series dedicated to home design and furnishings.
The series will launch May 9 and products will be available to purchase directly from each video, starting immediately.
Just a month ago, Wayfair announced the launch of another content platform, a print catalog to be mailed every six weeks to 500,000 shoppers.
Producing engaging content has become an increasing focus for many retailers in 2015. One unique retailer who has always successfully used content to sell products is HSN, the omnichannel shopping experience that includes television, online and mobile platforms.
-See this Wayfair press release
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