Wayfair is going retro with the release of a new catalog, but with a twist—the catalog is based on analytics technology.
There are 775 products featured, a small percentage of the online retailer's entire offerings, but the selection was made by quantitative and algorithm-based insights developed by Wayfair's in-house engineering team. The company employs roughly 450 engineers and data scientists.
Wayfair also uses the technology to determine its national television advertising, content integrations and partnerships with media brands, including HGTV and Real Simple.
"Technology enables us to serve our customers better than anyone else in the industry," said Niraj Shah, CEO, cofounder and cochairman of Wayfair. "We are using our proprietary data and insights to make the shopping experience more tangible while not limiting our customers' access to selection and great prices. Our focus on technology is expansive to new formats that deliver a positive and immersive retail experience to our customers in the home. We will continue to raise the bar on what is possible in home retail."
Wayfair generated $2.25 billion in net revenues for full year 2015. Wayfair launched a print catalog in 2014, in support of its Birch Lane private label product line.
Retailers are turning to augmented reality and visual search to create more compelling, immersive experiences in print media
-See this Wayfair announcement
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