Wawa opens new prototype in downtown Philly

Last week Wawa opened a new prototype store in the Center City of Philadelphia, completing the job two weeks early to coincide with the crowds who gathered to see Pope Francis.

The 4,000 sq. ft. flagship store features the company's "most progressive store design" to date, according to a company statement. Some highlights include a large corner entrance with a bronze canopy; indoor bar seating along windows, a first for Wawa; and upscale cabinetry, counters and lighting. Other design features are floor-to-ceiling glass and digital signs.

"During this significant occasion when the spotlight is on Philadelphia as the World Meeting of Families convenes and culminates with the visit of Pope Francis, we couldn't be more excited to open our Flagship Philadelphia store," said Chris Gheysens, Wawa president and CEO.

"At Wawa we pride ourselves on being there for our communities around the clock and when they need us most, so we are thrilled to not only provide our hometown customers with our most unique store design and experience, but to open and be ready to serve the thousands of people who will be in Philadelphia during this historic time in our city's history."

The grand opening included members of the Philadelphia Orchestra and a parade celebrating Wawa's history from its origins as an 1800s Philadelphia company to the new store opening. Wawa also announced its "Lending a Helping Hoagie Program" and a donation to the Francis Fund.

Design collaborators for the new store were Interbrand Design Forum and Cuhaci and Peterson. Wawa brands offered at the store include Wawa coffee, the Sizzli breakfast sandwich, a full-service deli, a bakery and built-to-order hoagies.

For more:
-See this Wawa statement

Related stories:
Convenience stores make up 34% of all US retail outlets
Wawa rolls out mobile payment, loyalty app
One in three shoppers buying healthier products in convenience stores
Shoppers search for health foods at convenience stores
Convenience stores make up 34% of all US retail outlets

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.