Watch Out Amazon, Here Comes Staples

First, Staples (Nasdaq: SPLS) removed Amazon (Nasdaq: AMZN) lockers from its retail stores.  Now, Staples looks to make another move to maintain its dominance as the world’s second largest internet retailer.  This week, the largest office-supply chain in the U.S. announced the acquisition of the e-commerce startup, Runa. San Mateo, Calif.-based Runa brings along its PerfectOfferTM automated system, which provides real-timepersonalized offers to customers. Also included is PerfectShippingTM, which will provide real-time estimates for delivery charges as well as free-shipping offers. Runa will rebrand as part of the absorption and become the newest Staples Lab, joining existing locations in Seattle and Cambridge. Staples’ profits have faced numerous challenges recently not only because of increased competition, but also because an ever-growing rate of digitized office spaces has changed the office-supply industry landscape. For more see: This The Wall Street Journal article This TechCrunch article This Staples statement