Warby Parker opens classroom-style store in Dallas

Warby Parker opened the door to its classroom-style store – complete with a school bus out front – in an effort to stand out among competitors in Dallas.

The sixth brick-and-mortar location for the online eyewear retailer has a 1950s classroom look featuring books, globes, school supplies and a wall of eyewear hung on chalkboards. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.