WalmartLabs buys customer engagement software firm

WalmartLabs, Walmart's (NYSE:WMT) Silicon Valley-based research and design group, has acquired PunchTab to better connect with Sam's Club customers. This is WalmartLabs' 15th technology acquisition since forming in 2011, TechCrunch reported. The terms of the deal have not yet been revealed, but the goal is to use the technology to better connect with and engage shoppers at Sam's Club. This includes better offerings in savings, merchandise and services. PunchTab will focus on improving the way members are targeted with offers from both the physical and digital store. Story