Walmart to rebrand Express stores

Walmart (NYSE:WMT) announced it would change the name of its Walmart Express stores and integrate them with the Walmart Neighborhood Market brand. Both are smaller formats with fewer products, and the retailer believes both brands serve similar missions for their shoppers.

Moving forward, Express stores that open will now fall under the Neighborhood Market brand, reported Supermarket News. The company will also change the names of the existing 21 Express stores.

While Neighborhood Market stores are around 38,000 sq. ft., more than double the size of the 12,000-sq.-ft. Express format, the two carry similar products. Shoppers use both stores as fill-in grocery stops, last-minute meal pickups and for prescription refills.

The decision comes seven months after the retailer announced it would expand Express units beyond the initial pilot program. The first Express store debuted in 2011.

Walmart announced in February that it would rev up expansion of all small-format stores. The retailer planned to build 270 to 300 small stores in 12 months, doubling its initial prediction of 120 to 150. This includes the growth of the Neighborhood Market, Express and the Walmart To Go brands.

For more:
-See Supermarket News article

Related stories:
Walmart's holiday 'checkout promise' to open every register
Walmart customizes online shopping
Walmart buys social shopping app Luvocracy
WalmartLabs buys Stylr mobile app
Walmart's e-receipt a new mobile platform

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.