If you were surprised by so many store openings on Thanksgiving Day, hold on to your seat. Walmart (NYSE: WMT) announced today that it will be kicking off a select number of Black Friday deals one full week in advance.
At 8 a.m. on Friday, Nov. 22, the retailer will post markdowns and deals on a wide range of items in stores and online, in hopes to get an even earlier start on bringing in holiday shopping revenue.
"Black Friday is our Super Bowl and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer of Walmart U.S. in a statement. "With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal - whether this weekend, on Thanksgiving Day or Black Friday weekend - matters for our customers. When it comes to price, we're going to deliver for them."
Walmart also announced its Christmas Ad Match in stores and online. For shoppers who purchase an item Nov. 1 through Dec. 24 and find a better deal at a brick-and-mortar store, the company will refund the difference in price on a Walmart gift card.
The growing trend of pushing Black Friday earlier and earlier might just be catching on with customers. According to a study by the National Retail Federation last week, 53.8 percent had already started their holiday shopping.
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