Walmart (NYSE:WMT) is pairing a new ordering app with its Walmart to Go convenience store prototype, enabling shoppers to pre-order meals from their smartphones.
Shoppers can view the full menu and daily specials, pre-order, customize meals and schedule a pick-up time. Meal offerings are supplied by Bentonville, Arkansas Butcher and Deli and include ribs, BBQ brisket, smoked chicken, hot sandwiches and a variety of side dishes sold as meals or by the pound. Meals are available throughout the day and include breakfast, lunch and dinner selections.
The Fast to Go app was developed by another Bentonville business, Movista. "It's super simple to use and eliminates line time for customers," states April Seggebruch, co-founder of Movista. "There are a lot of apps in the world, but any app that gets me hot ribs and cold potato salad is magic in my book."
Movista was founded by several former retail technology executives. It is not owned by Walmart and said it was uncertain if developing more customer-facing apps was in its future. Movista's main objective is to develop app-based solutions for tracking, verifying and reporting retail activity for retailers, manufacturers and brokers.
Walmart to Go debuted March 18 in Bentonville, and was the first in a string of new initiatives from the retailer including a proposed facility where shoppers can drive through and retrieve online grocery orders.
-See this Movista press release
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