Walmart (NYSE:WMT) will now feature a special logo on all retail products produced by women-owned businesses, both in-store and online.
As part of a strategy to source from more women-owned companies, Walmart supported the Women's Business Enterprise National Council (WBENC) and WEConnect International, along with Rouge24—a women-owned graphics agency—to develop the unique logo that identifies products at retailers.
The launch coincides with women's history month and highlights Walmart's thousands of products made exclusively by women-owned businesses. The big-box retailer will highlight six of these products throughout the month, selling them online at Walmart.com/WomenOwned, a new page dedicated specifically to the new initiative.
"As the world's largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others," said Kathleen McLaughlin, president of the Walmart Foundation and senior VP of Walmart Sustainability. "By sourcing more products from women-owned businesses, and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families. We are excited by the power of business and retail in particular to increase women's economic mobility."
In September of 2011 Walmart began showing a special commitment to women by launching its Global Women's Economic Empowerment initiative, which was designed to improve the lives of underserved women and help women-owned businesses succeed. The initiative included a commitment to source $20 billion in products produced by women-owned businesses for its U.S. business and to double sourcing from women internationally by 2016.
Last month, during a quarterly investors call, Walmart pledged to boost the minimum wage for employees to $9 an hour in April and up to $10 an hour in 2016. The company also announced plans to invest $100 million through the Walmart Foundation in programs that increase economic mobility for entry-level workers.
The moves are all part of Walmart's fresh start, set by President and CEO Doug McMillon at the company's 2015 Year Beginning Meeting.
-See this Walmart press release
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