Walmart testing grocery delivery

Walmart (NYSE:WMT) will soon test its grocery delivery service partnership with Uber and Lyft in two markets.

It's one of many omnichannel offerings under development as Walmart works to better compete with Amazon, particularly in the grocery category.

Shoppers in Denver and Phoenix will be able to order groceries online and choose a delivery window, according to the Associated Press. A Walmart employee, or personal shopper, picks the items and can request a driver from one of the ride-sharing services to complete the delivery.

There's a $7 to $10 delivery fee for the customer, but no additional payment is made to the driver.

Sam's Club has already piloted a similar program with Deliv in Miami. According to Michael Bender, exec-VP and COO of Walmart global e-commerce, "Our members who have used it, love it."

Walmart is also offering home delivery in San Jose, California in addition to several grocery pick-up options, including curbside delivery and dedicated off-site locations. The retailer is also expanding curbside pickup to 200 stores in 54 markets.

It's part of Walmart's quest to solve the last-mile problem of getting goods to shoppers wherever and whenever they choose. Amazon is growing its grocery delivery program, Amazon Fresh, while supermarket competitors explore similar partnerships.

None has yet to provide a proven, popular or profitable model.

For more:
- see this AP story
- see this Walmart blog post

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