Nearly every aspect of this holiday season is starting earlier and rolling out in more measured steps, and Cyber Monday is no exception. Now Walmart (NYSE:WMT) is launching Cyber Monday Deals beginning Sunday, Nov. 29.
Cyber Monday has outgrown its single day status, originally significant as online sales were accessed by shoppers as they returned to work and had computer access following the holiday weekend.
Now, consumers are more likely to associate the day with yet another round of post-Thanksgiving deals. Google searches for the term surge on Monday, but also spike significantly on Sunday evening, according to Walmart. Historically, when Walmart released select Cyber Monday deals on Sunday evening, traffic increased significantly.
In fact, last year Web traffic peaked on Cyber Monday and the day ranked as the heaviest online sales day in U.S. history.
Walmart's Evening Edition, which launched last year, is a second round of deals beginning after working hours on Cyber Monday. Most items will be available for free shipping, to home or for in-store pickup. Cyber Week will continue through Friday, Dec. 4.
The retailer kicked off holiday shopping on Sunday Nov. 1 with eight weeks of savings, promoting everyday low prices and mobile capabilities, and summing up its holiday plans as "easier shopping every day."
-See this Walmart press release
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