Thanksgiving Day deals may not have been such a bad deal for retailers after all. At 6 a.m. on Black Friday, Walmart (NYSE: WMT) reported that sales on Thursday and in the wee hours of Friday morning had already exceeded those of last year, with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving and more than 22 million customers served.
"We said Black Friday is the Super Bowl of retail, we ran a play that only Walmart could deliver and our customers loved it," Walmart's president and CEO Bill Simon said in a press release distributed early Friday, Nov. 29. "Our Black Friday events were bigger, better, faster, cheaper and safer than ever. More customers chose us, we had the prices and products they were looking for, and we're not finished yet."
In addition to welcoming more shoppers this year, the company said that over 1 million customers redeemed Walmart's One-Hour Guarantee which was expanded from three items last year to 21 items this year.
Walmart.com also experienced one of its busiest days of all time, with nearly 400 million page views on Thanksgiving Day, including customers who used mobile devices and tablets.
Over 1 million Walmart associates reported to work on Thanksgiving Day to help man stores packed with large crowds of Black Friday shoppers. That's about 71 percent of the 1.4 million people the retailer employs in the U.S. overall. Employees selected to work on the holiday will receive extra pay that the company says is equal to an additional day's work, an additional 25 percent discount on their holiday purchases, and a Thanksgiving dinner at Walmart.
For more see:
This Walmart press release
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