Walmart (NYSE:WMT) announced a pledge to make sure every register is open in every store during the busy holiday season. The "checkout promise" will begin the weekend after Black Friday and continue each weekend and into the final weekdays leading up to Christmas.
All registers will be open—a cashier at every lane—during peak shopping hours at Supercenters and other stores that offer general merchandise such as electronics, apparel and toys, according to the Walmart corporate blog.
This is the first time a retailer is running a program like this. The decision was made at an annual holiday meeting of 6,000 managers and merchants in Denver.
"While it's still hot outside, we know our holiday offerings will be even hotter," wrote Duncan Mac Naughton, executive VP, chief merchandising and marketing officer, Walmart U.S., in the Walmart corporate blog. "But our customers have told us one of their biggest frustrations is long checkout lines. They want to get in and out of the store fast, especially during those busy shopping days between Black Friday and Christmas."
Walmart expects more big changes and announcements as the holidays approach.
The retailer recently announced a revamp of its website that included a personalization of the online shopping experience, just in time for the holiday season.
"Shoppers want more convenience, and we'll deliver so they can focus on celebrating the joy of the holidays with their family and friends," added Mac Naughton.
The announcement came just one day after Walmart released the retailer's strong second quarter results, boasting net sales of $3.2 million, up 2.8 percent from the same quarter in 2013.
-See this Walmart corporate blog
Walmart customizes online shopping
Walmart buys social shopping app Luvocracy
WalmartLabs buys Stylr mobile app
Walmart's e-receipt a new mobile platform
Walmart rolls out Savings Catcher nationwide