In the midst of rolling out a global technology platform to make e-commerce and mobile shopping easier, Walmart (NYSE:WMT) announced that digital sales grew 17 percent in the first quarter.
Specifically in the United States, e-commerce saw double-digit comp growth across many departments, and mobile traffic was up more than 100 percent, complete with higher conversion rates.
Doug McMillon, president and CEO of Walmart, said during a quarterly earnings call that the big-box retailer was investing in stronger mobile and e-commerce by rolling out a simplified checkout process on Walmart.com.
McMillon said the company's Asda brand grew home shopping in the double digits and the success is being leveraged to test delivery and pickup services in more locations. In addition, Walmart recently announced a new fulfillment center in Brazil to accomodate growth, the second one dedicated solely to e-commerce. Two new fulfillment centers in the United States are also slated for opening during this quarter, followed by others later in the year.
McMillon is reinforcing the company's commitment to people and technology. Under his direction, Walmart is raising employees' hourly wages and improving store structure, which includes adding in department managers.
"This set of initiatives is designed to improve the customer experience and translate into higher comp store sales over time," McMillon said. "We know that we won't see it overnight, but we're confident these are the right things to do for our business and our team."
Overall, Walmart's revenue reached $114.8 billion for the quarter, with Walmart U.S. sales up 3.5 percent and comp sales up 1.1 percent.
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