Walmart's counter-Prime Day sale increased in-store traffic

As Amazon (NASDAQ:AMZN) posted record sales on its initial Prime Day sale event, Walmart (NYSE:WMT) recorded increased in-store traffic of its own during its counter-sale.

Just days after Amazon announced it would host 24 hours of promotions—only for Prime members—on its e-commerce site, Walmart said it would host a three-day event starting two days before Amazon's, open to all consumers.

Although Walmart would not release numbers, a spokesperson told Internet Retailer that the big-box retailer experienced "some of our biggest days ever for online orders."

During the sale, offered deep discounts and lowered its free shipping threshold from $50 to $35.

The spokesman also reported that the promotion drove more foot traffic in Walmart stores as many shoppers chose order online, pickup in-store as their purchase option.

"Wednesday was the highest day of the year for same-day pickup in Walmart stores, with orders increasing triple digits over the same day last year," the spokesperson told Internet Retailer.

When it comes to online shopping,  Amazon's website won in the way of site load time, according to Catchpoint Systems. It took Walmart's site an average of 7.68 seconds to load while Amazon's took 3.18 seconds. And on mobile, Walmart's site took 1.67 seconds to load versus Amazon's 1.51 seconds.

For more:
-See this Internet Retailer article

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