Walmart rolls out big deals for Green Monday

Although it's ranked as the third most popular shopping holiday of the year, Walmart (NYSE:WMT) has saved some of its best prices for last. Known as Green Monday, promotions are some of the strongest deals yet following Black Friday and Cyber Monday.

"There are only two more weeks until Christmas, and we know that some customers haven't even started their holiday shopping, while others still need to pick up a few things to check off their lists," Walmart spokesperson Jaeme Laczkowski told Forbes. "Walmart is giving customers another chance to get the hottest items for their loved ones, at the best prices."

Last year comScore ranked Green Monday as the third highest online spending day of the year, following Cyber Monday and the Tuesday right after it. Looking at this year's potential number, comScore predicts that e-commerce could reach about $2 billion on Green Monday, reported Fortune.

Walmart is expecting a lot of these digital purchases to be made via mobile on Green Monday. Over Black Friday and Cyber Monday, mobile made up more than 70 percent of Walmart's e-commerce. Since Thanksgiving, almost half of all online orders have been made via mobile, which is double compared to the same time last year.

"Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate. And that trend continues with Green Monday, where we're seen a massive shift to mobile. Walmart's mobile traffic has more than tripled from Green Monday 2012 to Green Monday 2014," Laczkowsky told Forbes.

The digital war is fierce during the 2015 holiday season. Last quarter, online sales rose 10 percent in general, 23 percent on Amazon. And on Cyber Monday alone, Amazon generated 36 percent of all sales, leaving much to prove by other retailers, such as Walmart, on this Green Monday.

For more:
-See this Forbes article
-See this Fortune article

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