Remember way back on Wednesday when analysts suggested retailers might need to start their holiday promotions as early as November 1 to get the most out of a slow season? Revise that date to…today. Walmart (NYSE:WMT) is putting out a "Chosen by Kids" top toys list for parents.
The idea is really just an extension of what toy stores already do in preparation for the holiday season: they try to figure out what toys will be most popular and invest in getting them on the shelves. Walmart's list simply makes that research available to the parents and, they hope, encourages them to come to their stores in search of them.
According to Scott McCall, the retailer's senior VP of toys and seasonal, what kids really want these days are toys they can interact with—as well as the classics.
"We are taking the guesswork out of customers' holiday toy shopping by turning to kids to tell us what the real top toys are," he said. "Kids told us they want interactive toys as well as classic brands. After hearing this feedback we did what we do best. We made price investments to offer absolutely great savings on these holiday toys and more for our customers."
The list was compiled after around 1,000 boys and girls, ranging from 18 months to 10 years old, spent a three-day weekend in August playing with 50 toys in Dallas. The kids then chose their favorites and Walmart boiled those down into a top 20 list.
There are, of course, a couple of mainstays on the list, toys like the Barbie Dreamhouse that are always a popular pick. Then there's the Furby Boom!, the latest iteration of the furry animatronic pet that may or may not be part of a terrorist plot.
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