Walmart names Tony Rogers CMO

Walmart (NYSE:WMT) has named Tony Rogers as chief marketing officer, succeeding Stephen Quinn, who announced his plans to retire last week.

Rogers is a 10-year Walmart veteran and most recently served as CMO for Walmart China. In his new role, Rogers will lead all marketing functions, including branding, consumer research and customer communications, reported Adweek.

Rogers will report directly to Greg Foran, CEO of Walmart U.S.

Quinn announced his retirement on Dec. 10 and reports circulated that Michael Francis was being considered for the role. Francis is credited with helping to create Target's cheap chic marketing strategy and image. He briefly joined another Target alum, Ron Johnson, at JCPenney where Johnson was CEO and Francis was named president.

Francis left JCPenney after less than a year and joined Dreamworks as chief global brand officer in 2012. He stepped down from his role at Dreamworks in August, and will serve as a consultant to Walmart's marketing department beginning Jan. 1, 2016.

For more:
-See this AdAge story
-See this Adweek article

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