Walmart: Mobile was 70% of Black Friday traffic

Retailers across categories are seeing mobile shopping surge this holiday season and Walmart (NYSE:WMT) has reported that more than 70 percent of all traffic to its website came from mobile devices over Black Friday weekend.

Traffic from Walmart's app grew fastest, according to the retailer. Between Thanksgiving and Saturday, traffic from the Walmart app grew four fold over last year.

Best Buy (NYSE:BBY), too, saw a spike in mobile traffic. Unfortunately the retailer couldn't handle the rush of mobile visits to its website, which went down at two different times on Black Friday.

Retailers have been busy updating apps and adding features, such as Target's interactive maps, in advance of the Holiday season, and are clearly reaping the benefits.

Walmart's mobile-only user base increased 84 percent from 2013, according to a report by Jeffries. Target's (NYSE:TGT) mobile-only base has grown 35 percent and Best Buy's by 24 percent. Amazon's and eBay's mobile bases are up 34 percent and 82 percent, respectively, according to comScore, reports MarketWatch.

For more:
-See this MarketWatch story
-See this Walmart announcement 
-See this Best Buy statement

Related stories:
Walmart expands same-day pickup for Cyber Week
Best online holiday deals to hit Thanksgiving Day
86% of retailers expect an increase in online holiday sales
SMB online holiday sales expected to grow 9%
Weaker holiday sales projected, except for certain retailer

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