Walmart mobile traffic up 100%

Walmart (NYSE:WMT) is growing digital commerce at a double-digit pace, while the company's mobile sales grew in the triple digits during the retailer's first quarter of the current fiscal year.

In the United States, e-commerce saw double-digit comp growth across many departments, and mobile traffic was up more than 100 percent, complete with higher conversion rates.

In Asia mobile sales are an even higher percentage of revenue, consistent with larger consumer trends. In China, mobile accounted for more than 40 percent of orders during the quarter. Just last week, Walmart and Alibaba (NYSE:BABA) teamed up to power an in-app commerce service within mobile messaging app Tango, to further m-commerce.

"As we improve the experience in our stores, we continue to invest to deliver a stronger mobile and e-commerce experience," said Walmart President and CEO Doug McMillon. "In the U.S. we're rolling out a more simplified checkout process on Walmart.com, which is based on our global technology platform, Pangaea. An important part of this platform is that it delivers a better experience on mobile devices. Mobile is increasingly the driver of our e-commerce business."

"E-commerce plays a key role in our focus on access for the customer, which is fundamentally around convenience," said Greg Foran, president and CEO of Walmart U.S. "We're launching the final phase of our new platform related to cart and online checkout capabilities. Mobile traffic was up over 100 percent for the quarter, and we saw higher conversion rates as well. Our customers are using their mobile devices to access our site on the go."

Walmart has expanded its test of online grocery and mobile pickup, adding another test site in Huntsville, Alabama. The buy online, pick up in-store (BOPIS) grocery program is being tweaked as well.

"We're working toward a better customer experience in our Walmart Pickup program, formerly called Site to Store," Foran said. "The program includes improved email communication, a new signage package that makes it easier for customers to understand the program, and a focus on a faster pickup experience in the stores. It will roll out to all stores by October 1."

Overall, Walmart's revenue reached $114.8 billion for the quarter, with Walmart U.S. sales up 3.5 percent and comp sales up 1.1 percent.

For more:
-See this Walmart earnings release
-See this Seeking Alpha transcript

Related stories:
Walmart and Alibaba team with Tango for in-app commerce
Walmart open to mobile payment systems besides CurrentC
Walmart and Target app tops with shoppers
Walmart's e-receipt a new mobile platform
Walmart pledges a fresh start

 

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.