The traffic from mobile devices to Walmart.com between Thanksgiving and Cyber Monday was more than 50 percent of total traffic, up a significant 40 percent from last year, according to Wal-Mart Stores (NYSE:WMT).
"We know that more than 50 percent of Walmart store customers have smartphones, and they're using them to shop, so mobile traffic to our site has been steadily increasing, and I think it's convenient and allows customers to engage with the brand and shop on the go, whenever and wherever they are," Ravi Jariwala, director of public relations at Wal-Mart, told Mobile Commerce Daily.
Mobile traffic to Walmart.com peaked at 7 p.m. EST on Thanksgiving Day, an hour after its bricks-and-mortar stores opened with the first set of Black Friday savings. 7 p.m. was also an hour before the retailer's second set of savings—including discounts on televisions—became available.
"On Thanksgiving Day, we know the top product pages that were browsed by our customers on mobile devices included the Black Friday circular and a Black Friday special. I think that really underscores how customers are using their mobile phones not just to prepare for their Black Friday in-store shopping, but also to really access the online assortment for accessories and just to find more choices and more opportunities to save," Jariwala said.
Wal-Mart's mobile app played a big role in increasing traffic to its website from Thanksgiving through Cyber Monday. Traffic specifically from its iPhone, iPad and Android mobile apps more than doubled during the same five-day Thanksgiving holiday weekend period this year compared to last year, according to the retailer.
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