Walmart & Mattel Team Up For Holiday Toy Shopping

Mattel, Inc. (NASDAQ:MAT) has once again partnered with Walmart Canada (NYSE: WMT) to make the holiday shopping experience easier for commuters in Montreal, Vancouver, and Toronto. This is the second year that the two brands are rolling out Virtual Toy Stores, which will run through mid-December.

Spinning off of last year's success, the pop up toy stores will once again utilize mobile technology and QR codes to engage shoppers. These QR codes will give time-crunched commuters the opportunity to look up pricing, check reviews, and even order online. In addition, there will be shopping opportunities on Toronto's GO Trains. Ten separate trains traveling in and out of the Toronto area will have shopping cars attached, where people can conduct holiday shopping while on the train.

"The daily commute provides at least an hour or two per day where you are stuck in one place. It's the perfect opportunity to get small errands done," Melissa Farjo, national accounts manager for Mattel said in a statement from the company. "By offering the Virtual Toy Store on the GO, we are able to deliver convenience while helping Canadians avoid holiday mall madness and lugging packages to and from."

The increased shopping convenience and brand exposure is sure to benefit both companies while serving the needs of the busy shoppers this holiday season.

For more, see:
This Mattel statement
This Mobile Commerce Daily article

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