Dozens of leading retailers, including Walmart, Gap, Macy's, and even competitor Amazon complained after discovering new online marketplace Jet had placed links to their sites without permission. Jet then promised its members cash back for making purchases after clicking on these retailers' links.
Comparing Jet's site today to that of July 1, it seems more than 100 brands, owned by at least 70 different companies, have been removed and most were taken down the week after the company's July 21 launch, reported Market Watch.
Other companies with multiple links on Jet—which have since been removed—included Walgreens, Williams-Sonoma, and Home Depot.
"If someone is using our brand without our permission, there are a multitude of concurs, and we're not going to allow it," a spokesman from Home Depot told Market Watch. The spokesman did add that Jet was compliant with removing the company's logo when asked.
Jet's Chief Customer Officer Liza Landsman said some merchants requesting their brands be taken down view Jet as a competitor, and others wanted to negotiate a deal. However, another group of retailers was unaware but happy for the traffic Jet was driving to them.
As of January, Jet had received $220 million in venture funding, and then another round of funding, worth $140 million, was awarded back in February, putting the value of the company at around $600 million.
-See this Market Watch article
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