Walmart (NYSE:WMT) kicked off Cyber Week on Saturday after the store's highest three-day stretch of online traffic and orders of all time over Thanksgiving Day, Black Friday and Saturday. Though traditionally a day for online deals, Walmart announced an expansion of its Cyber Monday deals to include more than 100 items that can be ordered online for same-day pickup in stores.
On the first day of the promotion, Nov. 29, Walmart's same-day pickup in stores more than doubled from 2013. With an estimated two-thirds of Americans living within five miles of a Walmart, the retailer wants to make it easier and more convenient for the customer to access Cyber Monday deals.
For the one in five shoppers who don't plan to shop Cyber Monday until the evening, the big-box retailer also announced the new "evening edition" of deals to accommodate the more than 40 percent of consumers who need to plan around work schedules.
At Walmart, mobile shopping dominated online sales over the Black Friday weekend, accounting for more than 70 percent of traffic to Walmart.com. Traffic from the retailer's app grew fastest. Between Thanksgiving through Saturday, traffic from the Walmart app increased more than four times versus the same period last year.
Walmart reported strong sales on Thanksgiving Day as Black Friday got its earliest start with doors opening before many shoppers had finished holiday dinners, while online and mobile helped fuel gains. Stores opened at 6 p.m. Thanksgiving Day and, in spite of planned protests, shoppers turned out to snap up door busters. More than 20 million Walmart shoppers downloaded and used the retailer's local store maps to navigate deals.
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