Walmart expands online assortment

Walmart (NYSE:WMT) is partnering with ChannelAdvisor to expand the number of products and brands offered on its website.

ChannelAdvisor aggregates retailers and brands for online marketplaces, and the program will create a larger marketplace on Walmart.com.

Growing digital sales is a priority for Walmart, which recently reported just an 8 percent increase for the fourth quarter of e-commerce sales globally. In contrast, Target grew digital sales by 34 percent during the same period.

The announcement was made during ChannelAdvisor's customer conference in Las Vegas.

"Our partnership with marketplace retailers allows us to provide our customers with more brands and products on Walmart.com," said Seth Beal, Walmart's senior vice president of global marketplace. "Through integration with ChannelAdvisor, we can quickly team up with ChannelAdvisor's expansive network of sellers and brands to help our customers find what they want."

Walmart launched its marketplace in 2009, and products from third-party sellers are clearly called out and identified as Walmart Marketplace items to shoppers.

For more:
- see this Reuters story
- see this Retailing Today article

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