Walmart Canada adds Great Value Organic label

Walmart Canada (NYSE:WMT) is introducing an organic private label line under its Great Value store brand.

Great Value Organic will have close to 50 products at launch and include flours, cornmeal, oatmeal, seeds, legumes, beverages, cereal, frozen berries, pasta, sauces, broth, granola bars, popcorn, cookies and chewy snacks.

"At Walmart, we believe consumers who want to eat organic shouldn't have to pay more for their groceries," said Jennifer Goldspink, VP, grocery at Walmart Canada. "We're making it easier than ever for customers to have access to quality, organic foods at low prices every day."

Products will be stocked by February, and the new line is part of Walmart's push to include healthier foods in its grocery aisles.

For more:
-See this Progressive Grocer article

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