Walmart (NYSE: WMT) is picking up steam in its quest to conquer grocery delivery service. The retailer on Wednesday announced that it has purchased Yumprint, a company that publishes a network of recipes for food blogs, and will incorporate the technology into Walmart To Go.
The move is aimed at improving the Walmart To Go grocery shopping experience.
The Seattle-based startup offers a mobile app and website which posts more than 15 million recipes per month curated from over 2,000 food blogs. The technology helps users understand recipe semantics, match ingredients to advertisements, calculate nutritional information and prepare shopping lists from recipes. Viewers can also use Yumprint to organize their favorite recipes and weekly meal planning.
Yumprint and its founders, Wes Dyer and Chris Crittenden, will be incorporated into the Walmart Labs team in San Bruno, Calif.
"Chris and Wes's ideas and ambitions for transforming the grocery shopping experience match the global opportunity Walmart enjoys in this space, and their accomplishments with Yumprint just scratch the surface of what we're going to do next together," Ben Galbraith, Walmart.com's vice president of global products, wrote in a blog post.
Terms of the deal were not disclosed.
The Yumprint acquisition follows Walmart's recent announcement on Jan. 29 that it is expanding the Walmart To Go service to Denver. Walmart has been testing grocery delivery in San Jose and San Francisco since 2011.
-See this Walmart blog post
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