Walmart Brings Back "One Hour Guarantee" for Thanksgiving Day Shoppers

Walmart is the latest retailer to join the Thanksgiving Day shopping rush. The retailer announced today, Nov. 12, that it will open its doors at 6 p.m. on Thanksgiving Day, two hours earlier than last year. In addition, Walmart.com will begin Black Friday sales on a limited number of items early Thursday morning.

Walmart's announcement comes as no surprise as retailers follow the new industry trend of moving Black Friday openings earlier and earlier—ultimately  to Thanksgiving Day.  

Shoppers at Walmart will get to experience two major sales events starting at Walmart at 6 p.m. and 8 p.m. on Thanksgiving evening as the retailer brings back its "one hour guarantee."  This means if customers are in a designated line within an hour of one of these sales' kickoffs, they are guaranteed to receive an item at a certain price either that night or before Christmas. Additional doorbusters will start at 8 a.m. on Black Friday, with more deals continuing throughout the weekend.  

Here's a quick glimpse at FierceRetail coverage on other retailers who have announced Thanksgiving Day hours:

Target, Toys R Us, Best Buy Announce Thanksgiving Day Openings
Kmart Announces 6 a.m. Opening on Thanksgiving Day
J.C. Penney Plans 8 p.m. Opening for Thanksgiving Day
Macy's To Open Its Stores On Thanksgiving Day
Kohl's Joins Other Retailers by Announcing Thanksgiving Day Opening