What's the big deal with a retailer asking for Zip Codes in states where such things are frowned upon? Walmart (NYSE:WMT) this week finalized a federal court settlement that will have it sending $25 giftcards to 519 shoppers who were asked for their Zip Codes. It will also be sending $3,500 checks to other shoppers who acted as class representatives in a class-action lawsuit, not to mention about $369,000 to the Consumer Federation of California and about $369,000 to the Privacy Rights Clearinghouse. And don't forget the $420,000 check to pay the legal fees and court costs of the attorneys for the shoppers.
And, yes, we do have to point out that out of all those fees, the lawyers get the biggest check and the shoppers get the smallest.