Walmart (NYSE:WMT) announced the rollout of several back-to-school and back-to-college shopping deals in anticipation of its second annual Cyber Monday. Last year Cyber Monday was Walmart.com's highest sales day outside of the holiday season.
The event on August 4 will feature more than 500 deals for Walmart shoppers. Half of the deals cut costs by 40 percent or more on dorm decor, smartphones, tablets and laptops. The retailer also increased the selection for back-to-school and back-to-college items on Walmart.com by 30 percent to offer customers more choices.
The sales and deals are timed with the start of sales tax holidays in select states—a time that traditionally shows a spike in online shopping for back-to-school supplies.
"The combination of families stocking up on school supplies, college students shopping for electronics, and select state sales tax holidays makes this one of the busiest times of the year for us," said Steve Bratspies, executive VP, general merchandise, for Walmart U.S. "We know that customers are searching for ways to save as they prepare for the fall. That's why we're making it easier for them to get back to class for less with great deals available on Walmart.com and in our stores."
Some of the savings include bundles, in which single purchases of multiple electronic items will increase savings. These bundles are tailored for college students who need supplies such as laptops, tablets, mobile phones and TVs. In fact, the National Retail Federation estimates spending on electronics will reach an average of $212.35 per shopper, up 7 percent from last year.
"Last year we broke records with our first back-to-school Cyber Monday event—it was our biggest Walmart.com sales day outside of the holiday season and we're making it even bigger this year with more than 30 percent additional back-to-school items at great prices," said Kelly Thompson, senior VP of merchandising for Walmart.com. "Customers who prefer to shop online or on their mobile devices can get free delivery to more than 4,000 Walmart stores nationwide and directly to their door for select purchases."
Nataional spending on back-to-school shopping is expected to rise 5 percent this year, according to a NRF survey.
-see this Walmart press release
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