U.S. consumers can now shop for Walmart products via messaging start-up Tango. The app's shopping tab will feature 2 million products from Walmart (NYSE:WMT) and Alibaba (NYSE:BABA), ranging from apparel and jewelry to electronics.
The start-up currently has 300 million users, reported CNBC. Tango users online have access to video chats, casual gaming, photo sharing and live concert streams.
The new e-commerce site may give Walmart a leg up as it competes with Amazon, which still owns the most popular shopping app.
For Alibaba, Tango is just another way to get into the U.S. market. This is not the first time Walmart and Alibaba have collaborated on e-commerce. Walmart recently opened an online store on Alibaba's Tmall.
"Alibaba and Walmart are dream partners," Eric Setton, co-founder and chief technology officer of Tango, told CNBC. "Our intent is to open up to more partners."
Walmart started focusing on e-commerce back in 2000, and today e-commerce still only accounts for less than 3 percent of the company's revenue.
Tango was founded in 2009 as an app for video chats, and now it's a social network that competes with Facebook. In 2014 the company raised $280 million in financing lead by Alibaba.
Walmart is just one of several U.S. retailers looking to solidify itself in the Chinese e-commerce market. Online mall ShopRunner is working with Alibaba and Alipay to help U.S. retailers gain access to China. The company's ePass allows Chinese consumers to buy and pay for goods from the United States, free of hassle.
-See this CNBC article
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