Walmart (NYSE:WMT) has added the ability to create, manage and share gift registries on its mobile app. Shoppers can scan items with a smartphone in stores to add to a baby or wedding registry.
The move follows in the footsteps of retailers such as Bed Bath & Beyond and Best Buy, who have added registry capabilities to their mobile apps in accordance with the growing trend of implementing app functions that allow shoppers to do more than check prices and download coupons.
"Creating a registry happens during some of the happiest moments in our customers' lives and we want to be there for them," Jaeme Laczkowski, a spokeswoman for Walmart, told MobileCommerceDaily. "The new mobile registry is another example of how Walmart is integrating its online and mobile capabilities with more than 5,000 stores to provide our customers with a better shopping experience."
Walmart has been adding mobile applications such as Savings Catcher that further its commitment to low prices and deliver value to the shopper. The retailer has also worked to create programs that offer convenience, including buy online and pick up in-store, and the click and collect test for grocery items in Arkansas.
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