Walmart (NYSE: WMT) has rolled out enhancements to its mobile pharmacy app to give shoppers better access to low-priced prescriptions and speed refills.
Shoppers can now snap a photo of a prescription label and the app will access the information and process the refill.
The program is available in Walmart's 4,500 pharmacies across the Walmart, Sam's Club and Neighborhood Market banners and gives shoppers easier access to the retailer's list of $4 prescriptions.
Walmart has been building-up the pharmacy segment in recent years with highly publicized low-price prescriptions, in-store health clinics and now mobile pharmacy services, which debuted in April. The company reported that 95 percent of Walmart pharmacies across the United States had a mobile refill within the first month of launching the app.
The retailer has also been busily rolling out new mobile initiatives, including a recently announced e-receipt program that does double duty as a shopper benefit and data collection program.
Shoppers who opt-in to the program can scan QR codes to build shopping lists and receive e-receipts for their purchases. The app stores all future receipts, which will be valid for returns and are the basis for a more predictive shopping experience since Walmart is using the program to gather more data on shoppers.
Walmart earlier this month also announced the pairing of a new ordering app with its Walmart to Go convenience store prototype, enabling shoppers to pre-order meals from their smartphones and tablets.
-See this Drugstore News article
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