Walgreens partners with Coupons.com on new digital initiatives

Walgreens (NYSE:WAG) has teamed up with Coupons.com to launch a Retailer iQ targeting and analytics platform in all 8,000 stores. The program is designed to personalize promotions, checkout offers and mobile incentives for shoppers.

The partnership will include a push for digital e-receipts via text message and email, personalized recommendations for products and coupons, integrated shopping lists and real time analytics. Walgreens' more than 100 million Balance Rewards members will also be able to access bonus offers from walgreens.com/coupons and within its mobile app that can be redeemed at point-of-sale by swiping their Balance Rewards cards. Story.