Walgreens opens wellness experience flagship in Honolulu

Walgreens (NASDAQ:WBA) announced the opening of a two-story flagship in Honolulu featuring innovative products and services to go with the drugstore chain's wellness theme.

Located in the Ala Moana shopping district, this is the chain's 15th flagship store and its 12th location in Oahu. The building incorporates elements of traditional Hawaiian architecture with natural landscape.

"We are very excited to open a Walgreens flagship store in the beautiful city of Honolulu," said Roberto Valencia, VP of corporate operations, Walgreens. "The store will serve as one of America's most loved pharmacy-led health, wellbeing and beauty destinations."

The first floor of the store features an Upmarket Cafe that sells made-to-order juice, smoothies and milkshakes. Food options include sushi, poke and sashimi. Other on-the-go food options include wraps, sandwiches, salads, coffee and self-serve frozen yogurt.

The same floor will house a beer and wine selection, as well as souvenirs and local offerings from brands such as Dole.

Upstairs, consumers will find the pharmacy and a beauty department.

Walgreens is one of several retailers, along with Rite Aid (NYSE:RAD) and Kroger (NYSE:KR), that have stepped up to help ease the transition for newly insured consumers still waiting for their health plan identification numbers since the announcement of the Affordable Care Act.

Last month Walgreens partnered with WebMD to integrate the pharmacy's rewards and prescription services into WebMD's flagship mobile app.

For more:
-See this Walgreens press release

Related stories:
Walgreens, WebMD launch rewards, prescription app
Walgreens, Rite Aid post strong quarterly earnings
Walgreens shareholders sign off on Alliance Boots merger
CVS, Walgreens, Rite Aid offer prescription relief to newly-insured patients
Walgreens' new prescription text service is fast and pointless

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